From one line of script to a finished marketing video
A hands-on course on producing social shorts, product demos and ad videos with the leading video generators — Runway, Google Veo, and Kling. Teams learn what each tool does best and how to hold a brand look steady, cutting both the cost and the time of video production.
What is generative video AI training?
This course teaches teams to produce marketing video directly with the leading generators: Runway, Google Veo, and Kling. Runway is strongest on brand consistency through reference images and character control, Veo on native audio that generates sound effects and dialogue alongside the picture, and Kling on precise motion control through keyframes. AI video production automates scripting, editing, voice and visual generation, which cuts production cost and time sharply. The focus here is on choosing the right tool for the job and building the capability to produce video in-house.
Tool comparison
You leave with clear criteria for choosing between Runway, Veo and Kling by purpose.
Brand consistency
Reference images and keyframes keep characters and scenes consistent across a series.
Cost efficiency
Automating shooting, editing and voice work with AI cuts both production cost and time.
Curriculum
6 hours (1 day) — what's covered
Tool comparison and fundamentals
1 hourHow Runway, Veo and Kling differ, the basics of prompts and keyframes, and choosing a tool by purpose
Producing marketing video
1 hourGenerating social shorts, product demos and ad video, and combining native audio with subtitles
Consistency and operations
1 hourHolding brand consistency with reference images and keyframes, and building the production workflow
Key concepts in the curriculum
A quick look at what this course covers.
From script to video
A text prompt generating moving footage
Consistent brand scenes
Reference images and keyframes hold the same tone
Native audio built in
Sound effects and dialogue generated with the video
Learning objectives
- Compare the strengths and limits of the major video generators
- Produce social shorts and product demo videos hands-on
- Hold brand tone through character and scene consistency
- Design a production workflow that keeps costs efficient
What you take away
- One AI-produced social short or demo video
- A set of ad and product video concepts
- A written summary of prompt and keyframe techniques per tool
- A video production workflow guide
Expected outcomes
- Sharply lower video production cost and turnaround
- Less reliance on shoots and outside agencies
- Higher output across multiple video channels
- Ability to test many creative concepts quickly
How teams put this to use
Social shorts
Enter a topic and tone and produce short promotional or reel-format video fast
Product demo video
Generate product-in-use footage and feature walkthroughs with AI, no shoot required
Ad concept tests
Produce several ad video variants quickly and compare them side by side
Consistent brand series
Use reference images to keep the same character and tone across a series of videos
Generative video AI training — FAQ
Yes. We cover the tools from the ground up, so no production background is needed. You build video through prompts and reference images rather than complex editing skills, which keeps the barrier low.
Mainly Runway, Google Veo, and Kling. Each is strong somewhere different — brand consistency, native audio, precise motion control — so we also cover how to choose between them for marketing work.
Commercial-use policies differ by tool, so we walk through each one's license terms and how to verify them, including a practical routine for checking terms of service before anything ships.
Video generation may require paid credits depending on the tool, and we tell you in advance. We separate the free trial range from what needs paying for, which helps when you are pricing an in-house rollout.
A laptop. Bring a video topic or product details you actually need — participants build with their own material, so everyone leaves with something usable.
Generative video AI training — get started
Tell us your goals and headcount, and we'll design the program around them.